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How to Get a Google Tag Manager Extension
There are plenty of extensions to choose from, but how do you get a Google Tag Manager extension downloaded and in place? When it comes to the official Google Tag Manager extension, it can be complex. That’s why we’ve put together these instructions to help you get started.
It’s important to note that Google Tag Assistant is now a legacy extension. It’s been replaced by Tag Assistant Companion.
How to get a Google Tag Manager extension: Tag Assistant Companion
To download the Tag Assistant Companion extension for your browser, follow these steps:
For Google Chrome:
- Open Chrome Web Store: Go to the Chrome Web Store.
- Search for the Extension: In the search bar, type "Google Tag Assistant".
- Select the Extension: Look for the extension named "Tag Assistant Companion". This is the official extension from Google for managing and debugging Google Tag Manager, Google Analytics, and other tag-related scripts.
- Add to Chrome: Click on the "Add to Chrome" button next to the extension. A pop-up will appear asking for confirmation to add the extension.
- Confirm Addition: Click "Add extension" in the confirmation dialog. The extension will be downloaded and added to your browser.
For Firefox:
- Open Firefox Add-ons: Go to the Firefox Add-ons website.
- Search for the Extension: In the search bar, type "Tag Assistant Companion".
- Select the Extension: Look for the extension named "Google Tag Assistant (Legacy)".
- Add to Firefox: Click on the "Add to Firefox" button next to the extension. A pop-up will appear asking for confirmation to add the extension.
- Confirm Addition: Click "Add" in the confirmation dialog. The extension will be downloaded and added to your browser.
Using the Extension:
Once the extension is installed, you can use it by clicking on the extension icon in your browser's toolbar. This will allow you to start recording and troubleshooting tags on your website.
How to Get a Google Tag Manager Extension: The Better Way
Even with extensions, Google Tag Manager is highly complex. It takes a lot of time, requires highly technical talent, and is prone to errors. Errors in Google Tag Manager can cost businesses time and money. But there’s a better way to manage all of this. It’s called TagInsight.
TagInsight not only automates this complex work, it takes what would usually take days and does it in just half an hour.
It can be used to do:
Tag Management:
- Facilitates the organization and deployment of various marketing and analytics tags across websites.
Tracking Plan Creation:
- One-click export functionality, allowing you to export to Excel or Google Sheets
- Extremely user-friendly, so no advanced technical skills are required
Tag Optimization:
- Analyzes tag performance to identify and eliminate redundant or underperforming tags.
- Optimizes tag loading times to enhance overall website speed and user experience.
Compliance and Privacy:
- Ensures tags comply with data privacy regulations like GDPR and CCPA.
- Provides tools to manage user consent and data collection preferences.
Reporting and Analytics:
- Generates detailed reports on tag performance and impact on website metrics.
- Offers insights into how tags contribute to marketing and conversion goals.
Integration and Support:
- Integrates with Google Tag Manager, analytics platforms, and marketing tools for deeper, more comprehensive data.
- Provides support and documentation to assist users in setting up and troubleshooting tags.
To find out what TagInsight can do for you, click here to speak to us today.
Written by
Digital analytics pioneer and founder of Tag Expert & Tag Insight, committed to advancing data tracking, tag management, and automated audits for marketing leaders.
